Friday, March 30, 2012

Welcome Regus Hancock 31st Floor Virtual Networkers

Welcome to the Hancock 31st Floor network group. A place to virtually meet, see if your products, services, or contacts might be of interest to others on our floor.

Feel free to post your comments, the products and services you offer and your contact information so others who might benefit from them can then contact you!

My company specializes in connecting your company's products / services to 2 important and emerging markets: Hispanic consumers nationwide, and Millennials (18-34) consumers especially those on college campuses. Feel free to contact me at any time.

JimBilello@USMarketing.bz

Jim Bilello
President
US Marketing, Inc.
The Hancock Building
875 N. Michigan Ave., Suite 3100
Chicago, IL 60611
Office Direct: (312) 794-7901
Mobile: (847) 951-1819


US Marketing is an integrated marketing communications company representing national media, promotions and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian

Wednesday, March 23, 2011

U.S. is Second Largest Spanish Speaking Country in the World




March 19, 2011

Mangling of Spanish is everyday occurrence

By Times Wire

MIAMI - In South Florida, where Spanish is a vital language in home life, business, culture and politics, one might expect a good report card when it comes to the quality of the Spanish being spoken. But the reality, as educators and linguists experience every day, is quite different.

"Our Spanish is atrocious," says Toni Miranda, district supervisor of bilingual education for Miami-Dade County public schools. "You only have to look at the advertisements on the streets."

A Miami furniture storefront ad she once saw quickly comes to mind.

"Aqui se venden muebles para ninos de madera," a sign boasted.

The store meant to advertise wood furniture for children, but instead, billed furniture for wooden children.

Nationally, the slaughter of Miguel Cervantes' tongue is even worse.

At the American Music Awards not too long ago, two stars of the popular sitcomModern Family, Eric Stonestreet and Rico Rodriguez, strutted to the microphone to introduce singer and heartthrob Enrique Iglesias. The duo exchanged a few barbs then, switching to Spanish, Stonestreet delivered the last lines of the introduction: "Quiero introducir a Enrique Iglesias!"

All over the country, Spanish speakers - those who speak it properly, that is - chuckled. Stonestreet had just said he wanted to insert Iglesias into something.

"Ay," laments Spanish-language guru Gerardo Pina-Rosales, "using introducirinstead of presentar is one of the most common misusages of Spanish. I have even heard a university professor do it. He was introducing a speaker and he used the Anglicism introducir. The woman behind him looked like she was ready to hit him!"

"Our children are abandoning their mother tongue when they learn English," Pina-Rosales says. "We want them to learn English, but we don't want them to abandon Spanish to be monolingual (in an era of globalization) is suicidal."

The United States is the second-largest Spanish-speaking country in the world after Mexico, but as the language becomes more widely used, as it interacts with the more dominant English and is casually exchanged in global forums like Facebook and Twitter, the opportunities to mangle it are spreading like a virus.

The culprits: Literal translations, Anglicisms, and the mingling of Spanish and English into the controversial hybrid, Spanglish.

People will tell you they're facebuqueando (facebooking) and tuiteando(tweeting), words that don't exist in Spanish.

It's tough, even for native speakers, to use correct Spanish when one is immersed in English language and culture all day.

Wilma Hernandez, a trilingual language lover working on her master's in the Spanish-language journalism program at Florida International University, says she sometimes finds herself using dropear, Spanglish for dropout, when she's writing or producing videos about education.

Spanish is her first language and she easily learned English after she came from Cuba in 1993 when she was 14.

"I'm guilty of speaking Spanglish sometimes, but I do it knowingly and then I stop and think of the actual word in Spanish and correct myself," Hernandez says. "It is a good exercise."

On her Facebook page she often advocates using Spanish correctly.

"A language as beautiful and romantic as ours," she posted, "should be better treated."

Source: St. Petersburg Times, Florida

Thursday, March 3, 2011

Haley Top 10 in American Idol Finals!

Haley (on the left) is my neighbor's cousin. I saw her sing here in Chicago at a local bar. She just made the top 10 nationwide in American Idol. All I can tell you is that when I saw her sing everyone in the bar put down their drink and their jaws dropped open!

Tuesday, February 15, 2011

Hispanic Marketing for Park & Rec. Forum

To everyone that attended my presentation at the annual IPRA conference in January: Thank you!

This area and your comments can begin to serve as a forum for your questions and interaction with each other online.

So if you have follow up questions, comments, etc. please add them by following this blog and commenting here!

Jim Bilello
President
US Marketing, Inc.
The Hancock Building
875 N. Michigan Ave., Suite 3100
Chicago, IL 60611
Office Main: (312) 794-7901
Skype: jamesb6402
Office Direct: (312) 637-9796
Mobile: (847) 951-1819

http://www.usmarketing.bz/
http://www.hispanicmusicmarketing.com
http://www.usmarketingchicago.blogspot.com
http://twitter.com/JimBilello

US Marketing is an integrated marketing communications company representing national media, promotions and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian

Tuesday, January 18, 2011

Starbucks Trenta - What?



Just watched the CNN report on Starbucks new "Trenta" (Italian for 30) gianormous size just over 30 ounces of iced coffee.

CNN showed the Trenta in Vanilla Latte form and told us these startling facts:

- The Trenta Vanilla Latte has 499 calories! As much as a Quarter Pounder with cheese!

- The Trenta contains over 700 milligrams of caffeine! As much as 20 Cokes!

I think Trenta must be Italian for (consume massive and shocking amounts of jolting calories!)

I'm sure this drink tastes "yummy," but only if your totally cool with this massive intake of calories and caffeine. Don't get me wrong. I am a Starbucks fan by and large, but OMG.

Jim Bilello
President
US Marketing, Inc.
The Hancock Building
875 N. Michigan Ave., Suite 3100
Chicago, IL 60611
Office Main: (312) 794-7901
Office Direct: (312) 637-9796
Mobile: (847) 951-1819

http://www.usmarketing.bz/
http://www.hispanicmusicmarketing.com
http://www.usmarketingchicago.blogspot.com
http://twitter.com/JimBilello

US Marketing is an integrated marketing communications company representing national media, promotions and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian


Sunday, January 2, 2011

Nike Football Cleat Disaster in Rose Bowl

Yesterday I tweeted about the fact that yesterday during the Rose Bowl game Nike was reported by ESPN to have designed a "special" cleat supposedly to prevent slipping for TCU, but the cleat which resembled something like the one here was a disaster and the ESPN commentators noted more than once during the national broadcast that TCU was actually experiencing more slipping not less!

To make matters worse, the ESPN commentators also noted that TCU didn't bring any other cleat options!

Thank God TCU actually won their Cinderella match-up against the powerhouse Wisconsin or Nike might have to answer to the almighty creator of the universe - God. After the game the TCU Quarterback, Andy Dalton quoted from the Bible 1 Peter 5 verse 6 Humble yourself and under God's mighty hand he will exult you in due time.

Jim Bilello
President
US Marketing, Inc.
The Hancock Building
875 N. Michigan Ave., Suite 3100
Chicago, IL 60611
Office Main: (312) 794-7901
Office Direct: (312) 637-9796
Mobile: (847) 951-1819

http://www.usmarketing.bz/
http://www.hispanicmusicmarketing.com
http://www.usmarketingchicago.blogspot.com
http://twitter.com/JimBilello

US Marketing is an integrated marketing communications company representing national media, promotions and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian

Tuesday, March 23, 2010

Almuerzo Con Cultura

US Marketing, Inc.

Almuerzo con Cultura (Lunch with Culture)

US Marketing in conjunction with our partnership with Mano a Mano family resource center has developed this program in order to give staff, government officials, townships, park and recreation district staff and others that serve the community an informal method to connect with Hispanics in our area and ask questions in an informal setting.

The program is designed to be in an informal “family setting” for small groups of 5 to 10 officials and 4 or 5 Hispanic people from the area for a 2 hour period to have a simple lunch of sit down and informally discuss ideas and needs from both perspectives.

This method can be invaluable for insights that cannot be achieved in formal settings or only through presentations and surveys. The goal is to stimulate thinking, understanding and ideas to serve the community.

Jim Bilello
President
US Marketing, Inc.
Chicago, Illinois
Office Direct: (312) 637-9796
Mobile: (847) 951-1819

http://www.usmarketing.bz/
http://www.hispanicmusicmarketing.com
http://www.usmarketingchicago.blogspot.com
http://twitter.com/JimBilello


US Marketing is an integrated marketing communications company representing national media, promotions and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian