96% of Students Have Cell Phones

96% of students 18-24 have cell phones making the young adult wireless industry "mature."
Like other mature industries it now becomes a zero sum game, i.e. the only way to get market share is either to take it from your competitors or be the first to get your handset and network adopted by the student.

Many wireless industry marketers may not want to hear they will have to spend more money per activation now because the industry is no longer the Wild West where you sign up folks that have never had a phone as fast as you can put the word out.

Forward thinking wireless industry executives will now begin to strategize and spend differently and will need the help of young adult marketing experts to do this.

Jim Bilello
President
US Marketing, Inc./Chicago
Ph. 312-637-9796
www.usmarketing.bz
http://twitter.com/JimBilello