Thursday, April 23, 2009

Amazing T-Mobile Beats ATT and LG


Because I work in marketing I get a sense for how well organized and well run a company is simply by whether their switchboard is well staffed or in today's case whether it even picks up the phone and answers.


To my surprise I was able to get right through to the Director of Hispanic marketing at T-Mobile who took time to explain his marketing strategy to me in a few minute call.


Whereas...AT&T's switchboard in Atlanta answered and then left me on hold for over 3 minutes. I called back - no answer at all.


LG's switchboard in New Jersey picked up after multiple 20 plus ring attempts. The contact I was looking for was in LG's San Diego office. When I called San Diego - no one to talk to because they were out somewhere...and had their "after hours greeting" on even though it was the middle of the day.


I wonder if AT&T and LG even realize this is the impression they give the business community while they are each spending hundreds of millions and tens of millions of dollars respectively in advertising to convince consumers they have the best products and services?

0 comments:

Post a Comment